Be ready for any analytical project throughout your enterprise – no matter the focus of your analysis.

IBM SPSS Statistics Premium helps data analysts, planners, forecasters, survey researchers, program evaluators and database marketers – among others – to easily accomplish tasks at every phase of the analytical process. No matter what type of analysis you do, you'll have a broad array of fully integrated Statistics modules and related products for specialized analytical tasks across your enterprise.

Data analysts have the statistical and analytical capabilities to maximize productivity at every point of the analytic process.

• Quickly detect anomalies and identify unusual cases that tend to skew overall results
• Address dirty data, and complete datasets by replacing missing values with imputed estimates
• Accurately model linear and non-linear relationships with and without categorical data
• Test and ensure analytical procedures by quickly estimating the sampling distribution of an estimator
• Discover if random effects introduce correlations
• Summarize and clearly communicate your findings

Planners and forecasters can plan and implement more successful strategies – analyzing time series data efficiently and accurately.

• Support data-driven decision-making with sophisticated analytics
• Easily identify the right sample size
• Make better predictions using powerful regression procedures
• Build expert time-series forecasts in a flash

Survey researchers have the tools to learn more about survey data, faster and more accurately.

• Go further than simple row-and-column math and summaries
• Find patterns and associations
• Present results as "decision trees" or crosstab tables
• Create custom tabular reports for a variety of audiences – including those without a statistical background

In program evaluation, needs assessment, process analysis, impact analysis and cost/benefit analysis involve the analysis of diverse and quantitative data sets that can obscure the effectiveness of a program. IBM SPSS Statistics Premium gives researchers, analytic professionals and analysts the tools for the many phases of program evaluation.

• Easily access, manipulate, and analyze a multitude of data types, including numerical and categorical
• Capture a more accurate understanding of data when working with large-scale surveys
• Employ specialized statistical techniques to account for the errors associated with sampling and sample design
• Accurately model linear and non-linear relationships with or without categorical data
• Discover if random effects introduce correlations within program data
• Quickly summarize research and report findings with frequencies, crosstabs, and other descriptive statistics

Database marketers have many responsibilities. Maximizing marketing programs and campaigns for efficiency and impact, understanding prospects and customers and removing unique cases to produce statistically significant response rates – the list is extensive. This Edition lightens the load for the database marketer, as well as that of the supporting analysts.

• Streamline the process of validating sales and marketing data before analyzing it
• Classify prospects and customers based on identifying characteristics, including RFM analysis
• Test the results of existing campaigns against new campaigns and analyze control package tests
• Detect anomalies and identify unusual cases and responses that can skew overall results
• Create responder profiles and generate propensity to purchase scores
• Model relationships that likely contains categorical data
• Summarize findings with frequencies, crosstabs and other descriptive statistics

Be ready for any analytical challenge with IBM SPSS Statistics Premium. Improve productivity and help achieve superior results for specific projects and business goals. Contact your sales representative to learn more ... and ask about our informative webcasts and newsletters on predictive analytics.