Marketing and Customer Relationship Management
Apparel Brand Retailer – Creating a Mobile and Real-Time Information Platform
GUESS, Inc. is one of the world's most well-known clothing companies, with more than 1,000 sales outlets in dozens of countries. To make messaging faster and more integrated across the organization...
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Shopping Basket Analysis or Recommendation Engine for Retail Industry
In the case of a mass-market store, internal data and basket analysis were used to find the best product recommendations for the Big Data era. Firstly, the association rules of the product are established according to the existing data...
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Call-Out Precision Marketing
The company chose IBM SPSS Modeler as a tool for precision marketing projects. By fully grasping the marketing model and development direction of Call-Out of XX Company, five main models are added to the existing business model to realize its refined marketing...
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Insurance Company Telemarketing – Precision Marketing
The telephone marketing system has a loop process from data creation to customer marketing to data recovery and reuse. How Telephone Sales Representative (TSR) combines data mining technology...
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Insurance Company Builds the Telemarketing Response Prediction Model Based on SPSS Modeler
Through the study of historical telemarketing records, we can understand the customer's current information and whether the customer is ultimately underwritten, and analyze the relationship between customer characteristics...
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AsiaAnalytics Taiwan Ltd.
5F, No. 356, Sec. 1, Neihu Rd., Neihu Dist., Taipei City 11493, Taiwan (R.O.C.)
TEL：+886 2 1234 5678 FAX: +886 2 1234 5679
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