Financial Insurance Industry--How to Reduce Marketing Cost Effectively

Financial analysis scheme can increase sales revenue by cross-selling bank and insurance customers, effectively retain valuable customers by market segmentation, improve the response effect of market activities, effectively reduce marketing costs, and effectively increase the number of customers.

After the opening up of the domestic financial insurance market, advanced business philosophy is brought and market competition is intensified, which promotes the rapid development and change of the financial insurance industry. In this competitive environment, how to avoid the gradual loss of valuable customers and the dilemma you do not perceive; on the other hand, how to effectively reduce marketing costs, provide better services, and then attract more valuable customers from competitors, has become the direction of development and the focus of competition.

Data Mining (DM) is a process of extracting useful information and knowledge from a large number of incomplete, noisy, fuzzy and random data. The forms of expression are concepts, rules, patterns and so on.

AsiaAnalytics Taiwan Ltd. uses data analysis and data mining to solve practical business problems. Predictive technical analysis can provide business and public sector customers with better decision-making and better results. AsiaAnalytics Taiwan Ltd.'s software and services have been used successfully in a number of applications, including customer attraction and retention, cross-selling, research, fraud detection, website performance, forecasting and so on.

The intensification of competition in financial and insurance industry makes it necessary to make more effective use of the inherent resources to increase revenue, reduce costs and improve competitiveness. On one hand, customers' requirements for finance and insurance are increasing, which include the increasingly complex product requirements, customers' preference for high-quality services and the convenience requirements for obtaining services; on the other hand, disappointed customer experience-financial and insurance products are uniform and lack of differentiation; the professional skills of staff cannot meet the needs of higher-level clients for value-added services; the service is not convenient and the customer is not served at the required time and place. The inconsistency between customer expectation and actual experience may lead to the loss of customer loyalty and loss of customer, which will bring huge potential loss to the company. The financial analysis scheme of AsiaAnalytics Taiwan Ltd. can increase sales revenue by cross-selling bank and insurance customers, effectively retain valuable customers by market segmentation, improve the response effect of market activities, effectively reduce marketing costs, and effectively increase the number of customers.


  • Successful case sharing: Insurance Company Telemarketing – Precision Marketing


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