Marketing and Customer Relationship Management

Apparel Brand Retailer – Creating a Mobile and Real-Time Information Platform

Apparel Brand Retailer – Creating a Mobile and Real-Time Information Platform

GUESS, Inc. is one of the world's most well-known clothing companies, with more than 1,000 sales outlets in dozens of countries. To make messaging faster and more integrated across the organization...


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Shopping Basket Analysis or Recommendation Engine for Retail Industry

Shopping Basket Analysis or Recommendation Engine for Retail Industry

In the case of a mass-market store, internal data and basket analysis were used to find the best product recommendations for the Big Data era. Firstly, the association rules of the product are established according to the existing data...


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Call-Out Precision Marketing

Call-Out Precision Marketing

The company chose IBM SPSS Modeler as a tool for precision marketing projects. By fully grasping the marketing model and development direction of Call-Out of XX Company, five main models are added to the existing business model to realize its refined marketing...


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Insurance Company Telemarketing – Precision Marketing

Insurance Company Telemarketing – Precision Marketing

The telephone marketing system has a loop process from data creation to customer marketing to data recovery and reuse. How Telephone Sales Representative (TSR) combines data mining technology...


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Insurance Company Builds the Telemarketing Response Prediction Model Based on SPSS Modeler

Insurance Company Builds the Telemarketing Response Prediction Model Based on SPSS Modeler

Through the study of historical telemarketing records, we can understand the customer's current information and whether the customer is ultimately underwritten, and analyze the relationship between customer characteristics...


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